Why word of mouth is your best marketing weapon.
When it comes to marketing, one thing is certainly true – word is mouth is your greatest tool. Now, it’s all very well and good for me to sit here and tell you how many more t-shirts you’re going to sell when your customers start telling all of their friends about you. The truth is...
Custom tags…are they neccesary?
When it comes to producing bad ass t-shirts, it’s often the little extra details that really make a brand stand out. The inside tags of a t-shirt aren’t something many people give much thought to, but it’s one area of your t-shirt design that can be tweaked to make your brand look more polished and...
Seeking label owners.
Hi all, I just wanted to put a post up to say I’m currently putting together a mega article on how new labels have started up and dealing with their business for the first few months of operation. To do this, I’m looking for some recently launched indie label owners who’d be interested in being...
Pre-launch checklist for your label.
Your launch is the single most important release your line will ever have. It’s the chance to make a great first impression, to enter this swelled market and say “this is me, this is my brand…and we’re here to stay”. With that much pressure resting on your first release, you want to make sure that...
Managing stress.
I know from personal experience how hard it can be juggling multiple projects – especially when they are so all consuming, like running your own t-shirt label. In fact, I’ve been finding it a bit of a hectic juggling act lately to balance my screen printing business, this blog and my clothing line. So I thought...
The screen printing process explained.
There’s no doubt that when it comes to getting the best print results for your garments, screen printing is king. After you’ve got your designs print ready, it’s usual to send them off to a printer and then wait patiently for them to be returned to you printed onto t-shirts. I thought I would write...
How to make a powerful blog for your brand.
If you’re running a t-shirt or clothing label, then it’s imperative you have a blog for your brand. It’s a great way to connect with your fans and customers as well as being the most powerful branding tool you have. If all that isn’t enough to encourage you – it’s fun too. Win. These days...
Blogging for your brand.
If you have a t-shirt label, you need to have a blog. I know it sounds direct and a bit like an order, but honestly…you need one. When you go to buy a piece of clothing, there are more factors that affect your decision to buy than just the designs themselves. As we’ve spoken about...
10 tips for better social media pages.
Social media has changed the way we market and run our business in the last few years. Advertising and marketing are no longer tools only accessible to the big business boys – in fact, now even the little guy can compete simply by using guerilla marketing and consistent relationship building. But to do this, you...
Are your designs appealing enough?
To become a successful t-shirt label you need to sell a lot of shirts – and to do that, your designs have to be appealing to a broad range of people. Everybody has different taste and no doubt what I like the next person might not. For example, I would never buy a t-shirt with...
Are you holding yourself back?
Here is a simple truth I want to share with you – no one makes a better enemy than yourself. There are so many times in my life where I have had everything I have needed to succeed – the funding, the inspiration, the support network…but I’ve still managed to screw things up. Why? Because I...
Common mistakes when starting out.
On the weekend I was sitting down thinking about the mistakes I’ve made along the way of starting a business and a t-shirt label. There are so many articles out there on the internet, including on this site, about the things you can do to gear yourself towards success, but I wanted to put together...
