Buying Facebook likes and instant popularity.
Don’t do it. People will notice and you will look like a twat.
Tips for your first photo shoot.
I spent the weekend working with a very talented photographer putting together the look book for my label and I realised that this would be a good time to share a few pointers with you guys. Your first photo shoot is the time when you can really stand back and realise that this is actually...
European Discovery – Qhuit.
I’d only just put a post on our Facebook page saying there wasn’t too much fashion going around the countryside down here in the South of France, and then I went into the city of Carcassone to grab an external hard drive. It was there I saw a tee that grabbed my attention, and after...
Seasonal releases are a good idea.
Some brands release a new shirt every week, others every month, while other brands choose to release a few new tees here and there throughout the year. Another, and arguable more traditional way of releasing new gear is to use seasonal lines. While very brand has a different and preferred way of doing things, releasing...
Lake & Chapel bring a unique style.
“T-shirts are a venue for humour and dissent and creativity and any other message you’ve got. They’re communal individuality. They’re awesome” Lake & Chapel is one of those rare brands that has decided to grasp onto an individual style and run with it. The story goes that the owner, Garth Miller started the label based on poem...
