WordPress plugins that could help your brand.
I know a lot of brands out there are operating their sites with WordPress (myself included). For those of you that are, you probably know all about the Plugins that are available to you. There are seriously hundreds of them out there created to make running and promoting your site as easy as possible. I’ve...
The way you act matters.
It’s easy to make the mistake of thinking you’re running a clothing line. The actual truth is you are the same as any other small business owner. There’s a lot of hype and bragging rights that come with owning your label – and by all means, you should enjoy it. But always remember that you...
Managing your inventory.
As I’m writing this, I’m looking around the lounge room of my house. There are boxes, shirts and packaging materials everywhere. It’s actually getting a little overwhelming. It’s not always like this. So I decided to write a post about inventory and the best ways to avoid the situation I find myself in right now....
EBook to help you launch your brand.
The kind folk over at T-Shirt Magazine realeased an amazing ebook in July to help you launch a rad t-shirt brand. I actually only just came across this, and downloaded my copy yesterday. This bad boy is packed with 241 pages of helpful information and insight to help you out on your journey of starting...
How to put together a press kit.
When you’re starting out as a small brand, it’s important you get your brand in front of as many people as possible. Aside from bombarding your friends with requests to like your social pages, one of the most effective ways to gain some free exposure for your brand is to contact the media and try...
Endorsing bands.
Hey everyone. Let me start off by saying a massive apology for the time between posts – I hope everyone has been hustling and making big things happen in the meantime. Today I wanted to talk to you about endorsements and what they can do for your brand. We’ve all heard the old saying ‘any...
Tips for your first photo shoot.
I spent the weekend working with a very talented photographer putting together the look book for my label and I realised that this would be a good time to share a few pointers with you guys. Your first photo shoot is the time when you can really stand back and realise that this is actually...
A checklist for your website.
When we’re selling clothes online our website is literally everything – it’s the one chance we get to woe our potential customers into buying our gear. I read recently that it only takes a person half a minute to judge your website and decide whether they stay or go. So it’s important we do everything...
Your tees and retail stores.
Hi guys. I apologise for the delays in between posts lately – things have been hectic trying to get everything finished for the release of my new brand, Beneath Rejection. You will be happy to know I’ve spent the weekend tucked away writing, so there will be a lot more articles coming at you! For...
Need more Twitter followers?
Since Twitter came onto the scene it’s proved itself to be a great marketing tool. It’s a powerhouse for starting conversations and effectively creating a band of loyal followers. The commitment of followers like that can sky rocket the success of your clothing line. I recently read a brilliant book by Joel Comm called ‘Twitter...
Building a fan community for your brand.
“Coca Cola does not win the taste test. Microsoft does not have the best operating system. Brands win.” Amen. The brands that have serious longevity in the clothing industry are the ones that are surrounded by loyalists. You know what I mean, they’re the customers who are the first to buy a new tee when it’s released and...
Converting visitors into sales.
You’ve spent a lot of time and energy building your brand and promoting your website. Now you’re starting to see some traffic hitting your page – but you’re not making any sales. There could be a number of reasons why the visitor to sale ratio isn’t adding up, but it’s important to try and pinpoint...
