A checklist for your website.
When we’re selling clothes online our website is literally everything – it’s the one chance we get to woe our potential customers into buying our gear. I read recently that it only takes a person half a minute to judge your website and decide whether they stay or go. So it’s important we do everything...
Pre-launch checklist for your label.
Your launch is the single most important release your line will ever have. It’s the chance to make a great first impression, to enter this swelled market and say “this is me, this is my brand…and we’re here to stay”. With that much pressure resting on your first release, you want to make sure that...
