Top 5 books to read for your business sucess.
When I was starting out in business, I spent a lot of time reading. Reading everything basically. I spent a lot of time on forums, business sites and all that kind of thing. But to me, nothing beats having a book in your hands. All of my business books are tattered, with highlighter and notes...
Your tees and retail stores.
Hi guys. I apologise for the delays in between posts lately – things have been hectic trying to get everything finished for the release of my new brand, Beneath Rejection. You will be happy to know I’ve spent the weekend tucked away writing, so there will be a lot more articles coming at you! For...
Market yourself as well as your brand.
One of the things that I love the most about indie clothing labels is how personable they are. You know they are run by something out there who is like you, grinding and pushing everyday to make their dreams come true. You know that the packaging, the product, the website was all paid for by...
Why word of mouth is your best marketing weapon.
When it comes to marketing, one thing is certainly true – word is mouth is your greatest tool. Now, it’s all very well and good for me to sit here and tell you how many more t-shirts you’re going to sell when your customers start telling all of their friends about you. The truth is...
Outsourcing VS printing your own tees.
When it comes to the production of your t-shirts, you have two choices – to use your skills and print them yourself, or outsource the work to a printing house. This article is intended to help you decide which option is going to be best for both you and your brand by going through my...
Pre-launch checklist for your label.
Your launch is the single most important release your line will ever have. It’s the chance to make a great first impression, to enter this swelled market and say “this is me, this is my brand…and we’re here to stay”. With that much pressure resting on your first release, you want to make sure that...
How to make a powerful blog for your brand.
If you’re running a t-shirt or clothing label, then it’s imperative you have a blog for your brand. It’s a great way to connect with your fans and customers as well as being the most powerful branding tool you have. If all that isn’t enough to encourage you – it’s fun too. Win. These days...
Blogging for your brand.
If you have a t-shirt label, you need to have a blog. I know it sounds direct and a bit like an order, but honestly…you need one. When you go to buy a piece of clothing, there are more factors that affect your decision to buy than just the designs themselves. As we’ve spoken about...
Are you holding yourself back?
Here is a simple truth I want to share with you – no one makes a better enemy than yourself. There are so many times in my life where I have had everything I have needed to succeed – the funding, the inspiration, the support network…but I’ve still managed to screw things up. Why? Because I...
Networking 101
Running an online business can mean a lot of hours spent alone in front of a computer. In fact, it can be easy to lose site of the fact that we’re making products for real people in the wider world. Although we have to bust the hours to make everything work behind the scene, unless...
How to create a killer look book.
When it comes to looking like a reputable brand and impressing the pants off retailers, a killer look book is king. A look book is basically a visual representation of your brand, designs and the overall ‘lifestyle’ of your label. At it’s most basic, a look book should show off the designs being worn in...
How to get your t-shirts into retail stores.
You’ve been pushing your t-shirts through your online store, making sales and building a name for yourself online. Now that you have some sales under your belt and you’ve gathered a bit of a following, it might be time to start thinking about getting your t-shirt label into retail stores. There is a huge group...
