Preparing designs for printing.
You may or may not know that I am a professional screen printer. In fact, I was running my own screen printing business before I summed up the courage to take the leap and start a t-shirt label. I can’t tell you how many times I have had artwork sent to me that I’ve had...
Screen printing VS digital printing.
When it comes to printing your t-shirts, there are really only two options that are going to give you a professional result – screen printing or digital direct to garment printing. When it comes to picking which method is going to be best for you and your brand, there are a few factors you need...
Working with an artist Part I.
I love t-shirts. I love design. I love art. And I wish I was blessed with the talent to turn the images in my head into artworks in Illustrator – but alas, I was not. That’s why when it comes to putting together designs for my clothing label I like to work with professional artists....
Custom packaging for your brand.
I thought I would start of with this photo of Johnny Cupcakes epic custom packaging. I mean, who wouldn’t be excited about receiving this in the mail? Although it’s fair to say that most indie clothing labels don’t have a budget that could even dream of competing with that of the mighty Johhny Cupcakes, there...
Marketing with Facebook and Twitter.
It doesn’t matter how rad your designs are cause if you don’t market your brand well – no one will ever buy them. And that would be a damn shame. We’re lucky these days with the popularity of social media sites such as Facebook and Twitter providing us with an amazingly powerful marketing tool. And...
What is marketing?
There’s a lot of misconception out there about what marketing entails so let’s have a look at some basics of marketing. Marketing is… … every interaction your customer has with your brand – that means your website, your social media pages, your shop and yes, even you. … not advertising! You don’t have to spend...
