Managing your inventory.
As I’m writing this, I’m looking around the lounge room of my house. There are boxes, shirts and packaging materials everywhere. It’s actually getting a little overwhelming. It’s not always like this. So I decided to write a post about inventory and the best ways to avoid the situation I find myself in right now....
Your tees and retail stores.
Hi guys. I apologise for the delays in between posts lately – things have been hectic trying to get everything finished for the release of my new brand, Beneath Rejection. You will be happy to know I’ve spent the weekend tucked away writing, so there will be a lot more articles coming at you! For...
How many t-shirts to print for your first line.
This seems to be a pretty talked about topic out there in the t-shirt world. Unfortunately, the answer is that there is no sure science when it comes to the number of tees you should get printed. What works for one brand might not for the next – so, in this article I’ve tried to...
Caring for your tees.
T-shirts are our bread and butter. We put a lot of money and love into our t-shirt collection, so it’s important that we know how to take the best care of them so they last as long as possible. When it comes to taking care of your t-shirts, the first rule is do not hang...
How to create a killer look book.
When it comes to looking like a reputable brand and impressing the pants off retailers, a killer look book is king. A look book is basically a visual representation of your brand, designs and the overall ‘lifestyle’ of your label. At it’s most basic, a look book should show off the designs being worn in...
How to get your t-shirts into retail stores.
You’ve been pushing your t-shirts through your online store, making sales and building a name for yourself online. Now that you have some sales under your belt and you’ve gathered a bit of a following, it might be time to start thinking about getting your t-shirt label into retail stores. There is a huge group...
Creating a stylish line sheet.
When you’re ready to make the move into retail, you’re going to want to design a stylish and professional Line Sheet. This is basically a one to two page catalogue that will show retailers the details of your designs and important wholesale information. Why should I make a line sheet for my brand? Basically, if...
Researching your market.
Thought I would put a quick little post up reiterating the importance of researching your target market. Remember that the more you know about your market, the better you will be able to sell your brand to them directly. So I’d like to share a quick tip with you. Sit down and comprise a quick...
Targeting your target market.
Your target market is basically the group of people who are going to buy your tees. Once you’ve clearly identified your target market, the next step is to get to know them. Intimately. Think about it this way…the more you research, the better you’ll be able to design and sell to the right people. When I...
